As a global mobile advertising mediation platform, TopOn conducted a summary analysis based on the cumulative advertising monetization data of its cooperative mobile games from January to June 2021. Based on the three advertising formats of Banner, Interstitial, and Rewarded Video, two new advertising formats dimensions, native and splash are added. The year-on-year and quarter-on-quarter analysis and comparison are carried out to further display the advertising monetization of different game types in different regional markets.
This report will show you:
- Global Chapter
1.1 Mobile game ads monetization data overview
1.2 Casual game ads monetization performance
1.3 Midcore game ads monetization performance
1.4 Inventory of ads monetization in major markets
1.5 Summary and trend forecast
- China Chapter
2.1 Mobile game ads monetization inventory
2.2 Summary and trend forecast
