Recently, SocialPeta, a global leading advertising intelligence analysis tool, and TopOn, a global mobile advertising aggregation tool, jointly released the White Paper on Global Mobile Game Advertising and Monetization (H1 2020), which, drawing on the global mobile game advertising creative and monetization data of January-June 2020 from both platforms, reveals the advertising marketing data performance of global mobile gaming in H1 2020 under the impact of COVID-19 through a probe into ten countries, and predicts the trend of the global market in H2 2020 with the normalization of the pandemic.
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For the full version, please download the White Paper on Global Mobile Game Advertising and Monetization (H1 2020).