New Feature | Enhanced Your App‘s Security by TopOn Incentivized Anti-Fraud&Cheating Capabilities

In the dynamic realm of digital advertising, where fraudulent activities and traffic manipulation are rampant, these practices not only erode the interests of advertisers but also diminish the earnings of publishers, impeding the overall health of the advertising ecosystem.

As a pioneer in the ad mediation industry, TopOn is committed to innovation, consistently enhancing our services to offer publishers secure and efficient solutions for monetization. Today, we are thrilled to unveil a significant upgrade to our “Incentivized Anti-Fraud and Anti-Cheating” capabilities, employing a comprehensive, multi-tiered defense strategy to safeguard the security and efficacy of ad revenue generation.

01 Five-Level Anti-Fraud System: Safeguarding Ad Security

1.Basic Verification Level: Strictly Control the Source, Build a Strong Protection Foundation

TopOn initiates its defense by scrutinizing volume brushing risks at the source, employing a stringent basic verification mechanism:

• Verifies the legitimacy of the callback information to eliminate the mixing of false data;
• Verifies the basic conditions of users to screen out illegal user data.

This level effectively guarantees the authenticity of the data, lays a solid foundation for subsequent advertising and incentive callbacks, and significantly reduces the number of fraudulent behaviors.

2. Behavioral analysis level: precise insights, locking abnormality

Through in-depth behavioral analysis, TopOn detects users' playback events and actions in real time:

• Marks playback events that are out of the ordinary.
• Filters abnormal behavior patterns and intercepts potential risks at an early stage.

This level of accurate identification of abnormal behavior safeguards the health and transparency of the advertising industry.

3. Technical constraintslevel: Multi-layered protection through advanced techniques

Multi-dimensional technical approach to build a strong protection system:

• eCPM encryption ensures secure data transmission and prevents tampering.
• Device fingerprinting accurately identify suspicious devices and prevent malicious brushing.
• Frequency control  implements a reasonable advertising frequency strategy to avoid short-time brushing behavior.
• Security Token Mechanism addssecurity verification for advertisement interaction.

This level of synergy creates an impenetrable technical barrier to effectively defend against malicious behavior.

02 Empowering Publishers with Customized Anti-Fraud Strategies

The previous three levels take effect automatically, covering all publishers and providing efficient and convenient basic protection. At the same time, TopOn also empowers publishers to achieve in-depth customization through the following two levels:

4. Incentive callback pre-check: real data, accurate incentives

TopOn strictly audits S2S callback data:

• Ensure that only real, valid display data triggers incentive callbacks.
• Prevent the loss of incentives caused by false data, and improve the accuracy and fairness of the realization.

5. SDK-based Anti-Cheatingfunction: Deep Local Integration for Efficient Protection

SDK-based Anti-Cheating function provides more flexible strategy support:

• Abnormal device identification: We mark abnormal devices and adjust advertising strategies.
• Advertising networkfilling abnormal error reporting: We rely on the advertising network to return errors to update the strategy in real time, to avoid the settlement reduction of the advertising platform.  
• Anti-brush API interface: Publishers can customize personalized anti-brush strategies to fit their own scenario needs.

03 TopOn Builds a Healthy and Transparent Advertising Ecosystem

With a multi-tiered defense system, TopOn comprehensively combats ad fraud and traffic manipulation, safeguarding the interests of both advertisers and publishers. We are steadfast in our belief that a healthy and transparent ad ecosystem is the bedrock of sustainable industry growth.

Looking ahead, TopOn remains dedicated to investing in R&D and refining our anti-fraud capabilities to deliver a more secure and reliable environment for ad monetization.

Interested in learning more? Register on our official website or reach out to the TopOn team for comprehensive technical support! Join us in shaping the future of the advertising industry!