2023 Global Mobile App Advertising & Monetization White Paper is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to December 2023, based on 30000+ cooperative games, 100 million+ daily active users, 2 billion+ daily ad impressions, 20 billion+ daily requests. The data from European, American, Japanese, Korean, and Chinese markets accounted for more than 90% of the total.
From this report, you will get to know:
【Advertising】
01.Global mobile application market overview
02.Global mobile application market analysis
03.Global popular category marketing insights
【Monetization】
1.1 Overview of the global mobile applicationmarket and advertising monetization
1.2 Observation on advertising monetization of global popular mobile application categories
1.3 Observation on application markets and advertising monetization in various regions around the world
1.4 Summary and Trend Forecasting
2.1 Observation on China’s App Market and Advertising Monetization
2.2 Observation on advertising monetization of popular mobile application categories in China
2.3 Summary and Trend Forecasting
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